Instagram has rolled out its Edits assistant to users of the Edits app in the US, giving creators an AI tool that analyzes their Instagram performance and audience to provide personalized insights and content ideas. The assistant may analyze account metrics, comments and trends to identify what is working and suggest ideas for what creators could make next.

What you can do with Edits Assistant

The Edits Assistant can spot patterns in your performance over time and provide useful insights. The company says the assistant knows users’ account metrics, including follows, views, likes, shares and video retention. It can also analyze comments, what’s trending on Instagram and what your audience is interested in.

It can also suggest video concepts, hooks, captions, and scripts by analysing content that is already performing well. It can also recommend trending audio that matches users’ niche and content style.

The earlier Edits used manual video editing and required users to keep track of the various metrics themselves, whereas the new Edits Assistant provides a more customized AI assistant which is able to analyse performance and propose content ideas, thus decreasing the amount of manual work needed by content creators.